Empowering the Artisanal Sector in Rhamna: ARTISANEST × SNOVA Collaboration

At ARTISANEST, we believe that Moroccan craftsmanship is more than a product — it is a living heritage, a source of dignity, and a powerful driver of local development.
That is why we are proud to announce our collaboration with SNOVA, a partnership dedicated to strengthening and empowering the artisanal sector in the Rhamna region.

A Shared Vision for Local Craftsmanship

Rhamna is home to skilled artisans whose know-how has been passed down through generations. However, many of these artisans face challenges such as limited market access, lack of visibility, and insufficient support to adapt to modern commercial standards.

Through this collaboration, ARTISANEST and SNOVA share a common vision:
to create sustainable opportunities for artisans by combining traditional skills with modern tools, market access, and collaborative support.

Supporting Artisans Beyond Production

This initiative goes beyond showcasing handmade products. Together with SNOVA, ARTISANEST works to:

• Promote locally made artisanal products from Rhamna

• Strengthen artisan cooperatives and independent craftsmen

• Improve product presentation, quality, and storytelling

• Encourage ethical, fair, and sustainable practices

• Create bridges between local artisans and national & international markets

Our approach places artisans at the center of the value chain, recognizing their work, creativity, and cultural contribution.

The Artisanal Show in Rhamna

As part of this collaboration, ARTISANEST and SNOVA co-organized an Artisanal Show in Rhamna, designed as a platform for visibility, exchange, and opportunity.

The event brought together:

• Local artisans and cooperatives

• Cultural and development actors

• Visitors interested in authentic Moroccan craftsmanship

This show highlighted the richness and diversity of Rhamna’s artisanal production while opening new perspectives for collaboration and growth.

Building a Sustainable Future for Craftsmanship

By joining forces, ARTISANEST and SNOVA aim to build long-term impact. Our collaboration focuses on empowering artisans not only economically, but also socially and professionally, ensuring that craftsmanship remains a viable and respected activity for future generations.

This partnership reflects our commitment to:
local development, cultural preservation, and inclusive economic growth.

Looking Ahead

The collaboration in Rhamna is only the beginning. ARTISANEST and SNOVA will continue working together to expand initiatives, support more artisans, and develop new opportunities that connect Moroccan craftsmanship to the world.

Together, we are building a future where artisan work is valued, visible, and sustainable.